Our Mission Statement
The Beaches Town Center Agency is a nonprofit, volunteer board that works for the improvement of the Atlantic Beach/Neptune Beach Central Business District, preserving the unique character of two traditional seaside neighborhoods joined by a cultural town center for the enjoyment of residents, visitors and merchants.
Our History
In 1991, Beaches Town Center Agency was formed by a few citizens in our community. The goal was to make the area more inviting and pedestrian friendly with major enhancements in landscaping, and public amenities including park benches, bike racks and beautiful brick sidewalks.
The Agency’s initial efforts were to raise funds for improvements to the Atlantic & Neptune Beach Central Business District. More than 20 years later, the all volunteer, BTC Agency board reinvests 100% of proceeds to ongoing projects and improvement to the AB & NB Central Business District.
Fundraising efforts include the sale of engraved bricks, the Dancin in the Street™ Festival, The Beaches Tour of Homes, BTC Golf Classic and private donations.
The BTC Agency coordinates the popular “Season of Lights” holiday display in cooperation with the cities of AB & NB.
Beaches Town Center Agency
2024 Board Members
Kendra Robertson - President
Deanne Dunlop - Vice President
Richard Arthur - Treasurer
Summer Morris - Secretary​
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Bruce Andrews - Board
Patsy Bishop - Board
Emilie Christenson - Board
Olivia Cook - Board
Sandra Hanania - Board
Sean Keane - Board
Michael Mullahey - Board
Tom Oliser - Board
Glenn Shuck - Board
Stewart Subjinski - Board
Caitlin Sharp - Board
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Bruce Bole - COAB Rep
Christy Cotner - CONB Rep
Josh Messinger - CONB Rep
The Merchants Association
The Beaches Town Center Merchants Association
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Our lively and vibrant Merchants Association includes business owners and managers interested in working together to build relationships, community and collaborate on events in the BTC central business district. Our mission is to work together to make Beaches Town Center a popular destination for locals, visitors, employees and business owners.
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Our monthly meetings are held on the third Tuesday of each month at 8:30am. Members are welcome to host a meeting as a fun way to share and promote their business location.
Beaches Town Center Merchant’s Association accomplishments and benefits:
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Promote the Beaches Town Center area and merchant members through a BTC Marketing Plan implemented for us by Word Marketing Co., which includes social media posts, website spotlights, press releases for events and happenings plus seasonal e-newsletters.
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Develop – Assist businesses in building relationships, collaborations and skills to benefit their business growth. Hosting an annual BTC Social Media and Marketing Workshop
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Manage the Beaches Town Center website and regular updating
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Distribute - 20,000+ BTC Visitors Maps designed, updated and printed by the Merchants Association annually.
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Support our BTC community and seasonal fundraising events: North Beaches Art Walk (monthly), Spring - BTC Golf Classic, Summer - Dancin’ in the Streets, Fall - Community Fall Festival, BTC Annual Tour of Homes, Winter - BTC Holiday Celebration and “Season of Lights”
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Represent the merchants as a committee of the Beaches Town Center Agency by attending meetings to ensure we are working toward common goals and objectives. Advocating on behalf of the BTC merchants for city services as needed and parking solutions.
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Beaches Town Center is the heart of Neptune Beach and Atlantic Beach, where Atlantic Boulevard meets the ocean, twelve miles east from downtown Jacksonville. The inviting, pedestrian friendly area offers many boutiques, fitness centers, restaurants and two oceanfront hotels in close proximity - a destination appealing for both tourists and locals! It’s all right here: a wealth of choices to shop, dine, relax and simply enjoy the beautiful courtyards and bricked walkways, outdoor seating and the beautiful ocean breezes.​