Welcome To Beaches Town Center!

Beaches Town Center is the heart of Neptune Beach and Atlantic Beach, where Atlantic Boulevard meets the ocean, twelve miles east from downtown Jacksonville. The inviting, pedestrian friendly area offers many boutiques, fitness centers, restaurants and two oceanfront hotels in close proximity - a destination appealing for both tourists and locals! It’s all right here: a wealth of choices to shop, dine, relax and simply enjoy the beautiful courtyards and bricked walkways, outdoor seating and the beautiful ocean breezes.

homespun picThe Art of Healthy, Fast Casual: An Interview with Homespun Kitchen

As humans, we’ve become hyper focused on the art of making things easy.

We trained ourselves to shop in stores with the word ‘convenient’ in the name, even taught ourselves how to buy groceries from the comfort of our own couches. And when you combine this obsession with the fact that we’re living in a world that thrives on constant forward progression, often at breakneck speed, it’s quite easy to see how convenience became king.

In theory, these helpful innovations are supposed to be revolutionary. 

Amazon will tell you how much time you saved by shopping with them from the comfort of your own home, time that you once wasted by visiting their brick and mortar competitors. And you’ll be so happy to think of all the time you now have! All because you chose to buy your toilet paper from a computer instead of a cashier. And with time being such a precious thing, you’ll now be free to use it on more wonderful things, like finishing a 500-piece puzzle that has been plaguing you, or taking your kids to the movies. 

And just like that, another big name corporation will have Pavlov’s Dog’d you into thinking convenience equates to good.


  • Light the Night
    Light the Night Thank You for your support of Beaches Town Center! In 1991, a group of proactive citizens founded the Beaches Town Center Agency - a coalition designed to work in partnership with the merchants and cities of Neptune Beach and Atlantic Beach to ensure protection of the business area's unique character.  Through fundraising efforts, the BTCA was able to create synergy in the central business district and across two city governments…
  • Spend a Thursday with the ‘Best Little Art Walk in Town’
    Spend a Thursday with the ‘Best Little Art Walk in Town’ The North Beaches Artwalk is held every third Thursday each month from 5pm-9pm. With over 55 participating artists, this event is a diverse art destination & shopping experience that features visual thrills and energetic live performers. Bring the whole family for free and enjoy what the locals have to offer! Click here for more information.
  • An Interview with BTC’s local legend, Rona Brinlee
    An Interview with BTC’s local legend, Rona Brinlee We are all feeling it - the unrelenting weight of the world as we wade through COVID-19, confront social injustice, debate the state of the world and brace for the holidays (reminder to breathe...). But what’s cool about the mind is that it is ever-present. We are in control of the information we feed our imagination. Now more than ever, books have been a refreshing escape - a portal into…
  • Cheers to Restaurant Doro. A place where everybody knows your name.
    Cheers to Restaurant Doro. A place where everybody knows your name. Helping Mamma in the kitchen. It’s a memory most of us can relate to but have experienced in profoundly different ways. From hazy recollections of cookie dough on fingertips to steam clouds from pasta pots, food has always been about a bond. Be it with the land or with each other, food is what brings us together, and that is exactly what fuels Chef Christopher Polidoro’s passion for fine cuisine. …

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